Articles
Brand blurring and the role of repertoire
Four insights to being a strong player in the game of repertoire, by Peter Firth.
Get inside their heads
Peter Firth demystifies shopper insights and identifies four steps to understanding this information.
How we will shop in 2015
Fuelled by the rise in retail spending in September, Peter Firth identifies what will keep momentum firing in 2015.
The shopper selfie
Peter Firth reveals how to identify influential touch points on the individual path to purchase.
Mastering a mobile centric world
A responsive mobile site is no substitute for genuinely consumer centric planning, says Peter Firth.
Closing the e-commerce gap
TNS’ Peter Firth looks at how to encourage online shoppers to stop browsing and start buying.
Stop disrupting shoppers
Shoppers are simply blind to anything irrelevant. It’s time to overhaul the grocery shelf, says Peter Firth.
Top five trends for 2014
Peter Firth shares five shopper trends that retailers should adopt in 2014.
Debunking shopper myths
Peter Firth looks at three common myths around the instore navigation process.
Happy shoppers spend more
Peter Firth outlines three ways retailers and brands can make their shoppers happier.