About the author
Four insights to being a strong player in the game of repertoire, by Peter Firth.
Peter Firth demystifies shopper insights and identifies four steps to understanding this information.
Fuelled by the rise in retail spending in September, Peter Firth identifies what will keep momentum firing in 2015.
Peter Firth reveals how to identify influential touch points on the individual path to purchase.
A responsive mobile site is no substitute for genuinely consumer centric planning, says Peter Firth.
TNS’ Peter Firth looks at how to encourage online shoppers to stop browsing and start buying.
Shoppers are simply blind to anything irrelevant. It’s time to overhaul the grocery shelf, says Peter Firth.
Six steps to packaging products for sales success.
Peter Firth shares five shopper trends that retailers should adopt in 2014.
Peter Firth looks at three common myths around the instore navigation process.
Peter Firth outlines three ways retailers and brands can make their shoppers happier.
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