Peter Firth
From the author

Brand blurring and the role of repertoire
Four insights to being a strong player in the game of repertoire, by Peter Firth.
Jun 29, 2015

Get inside their heads
Peter Firth demystifies shopper insights and identifies four steps to understanding this information.
Mar 16, 2015

How we will shop in 2015
Fuelled by the rise in retail spending in September, Peter Firth identifies what will keep momentum firing in 2015.
Dec 18, 2014

The shopper selfie
Peter Firth reveals how to identify influential touch points on the individual path to purchase.
Nov 18, 2014

Mastering a mobile centric world
A responsive mobile site is no substitute for genuinely consumer centric planning, says Peter Firth.
Oct 21, 2014

Closing the e-commerce gap
TNS' Peter Firth looks at how to encourage online shoppers to stop browsing and start buying.
Sep 22, 2014

Stop disrupting shoppers
Shoppers are simply blind to anything irrelevant. It's time to overhaul the grocery shelf, says Peter Firth.
Mar 25, 2014


Top five trends for 2014
Peter Firth shares five shopper trends that retailers should adopt in 2014.
Jan 20, 2014

Debunking shopper myths
Peter Firth looks at three common myths around the instore navigation process.
Dec 10, 2013

Happy shoppers spend more
Peter Firth outlines three ways retailers and brands can make their shoppers happier.
Nov 11, 2013