First impressions count

  Shoppers process just one per cent of all visual information in a retail store, yet brands spend millions on point of sale material (POSM) to stand out instore. What brands often overlook is the fact that products get the majority of visual attention from shoppers when they’re instore. This means packaging is your best bet in a retail environment, rather than things like aisle fins or instore advertising. Consumers shop with core consumption occasions in mind. It is essential to he

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