Happy shoppers spend more

  ‘Happy shoppers spend more’ is one of the most under appreciated truths in retail. Global studies show a clear correlation between shopper satisfaction and the amount spent. With brands and retailers currently facing shared growth challenges, the value of this insight is crucial. Many brands continue to discount prices to influence shoppers, but making it easier for them to find and buy what they want is key to unlocking growth potential. This is achievable by understanding the motive

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