Debunking shopper myths

  The current shopping experience is far from ideal. Ten per cent of a shopper’s time is spent in active selection, while the rest is spent navigating the environment. On average, 30 per cent of shoppers walk away without buying, despite having browsed the shelf. The disruptive approach to merchandising often stops many from buying anything at all: 20 per cent of items we plan to buy don’t make it into the basket. The potential success of new launches is also impacted, with 86 per c

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