How we will shop in 2015

2014 was a mixed bag in retail, but the trends that fired were value seekers, evident through the wider growth of Aldi and private label; the appeal of customisation reflected by e-tailer Shoes of Prey moving into old school bricks and mortar; and the focus on creating great instore experiences as seen in new Coles and Woolworths stores. There are five trends that I believe will motivate Australian consumers and help you capitalise on sales as we move into 2015. Move to mobile wallets It has bee

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