For the first time, 25 per cent of mobile retailers are generating over half of their sales on mobile devices and more than a third of Australians make mobile payments at least once a week, according to reports from Criteo and PayPal.
In this panel, Inside Retail editor, Jo-Anne Hui-Miller, Abe Sahely, managing director of digital mobility from Accenture, Christine Rodrigues, head of partnerships at Braintree and Luke Finn, founder of Roller Digital discuss how the mobile game is changing and what businesses can do to step up their game to better serve customers.
“Having the right product, having the right price in the right place is a bare minimum. With mobile and digital more broadly, you’re in a situation where the experience is what matters and differentiates things,” said Sahely.
The panel also discussed the benefits of investing in an app versus an e-commerce website, as well as the opportunities for retailers from the data generated from customers mobile browsing and how to create the a great checkout process for customers.
“I think the ideal mobile experience is seamless, it’s almost invisible,” Rodrigues said, citing Uber as an example. “If you think about getting out of the checkout as quickly as possible, if you were in a store and the line was too long and there was chaos, would you continue with that purchase? The same principles need to be applied to mobile.”
Watch the panel below: