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The Good Guys and Whirlpool tie the knot

The relationship between retailer and supplier is changing. Increasingly suppliers, such as Apple, Nespresso and Nike, are taking their brands direct to customers through retail, while at the same time, retailers are moving up the supply chain to take on the role of importer and distributor of private label products. Electrical retailer, The Good Guys, and global appliance giant, Whirlpool, have met somewhere in the middle. The two have agreed to collaborate on local market product developme