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Terry White in beauty push

 

TerryWhiteAustralian pharmacy network, Terry White Chemists, is buoyant about the future, revealing it is adding new stores at a rate higher than at any other time in its history.

Speaking at the Terry White Chemists conference currently underway in Seoul, South Korea, the group’s co‐founder and chairman, Terry White, said the past twelve months saw the group add 23 pharmacies to the network.

The group has also unveiled plans to transform its beauty spaces with its ‘Beautify’ strategy set to be rolled out across the $1.1 billion Terry White Chemists network.

Anthony White, CEO, said, beauty as a core category was first introduced to pharmacy through Terry White Chemists Australia Fair, on Queensland’s Gold Coast.

“Since that time, beauty has remained constant as a core category for Terry White Chemists but there has been substantial innovation in its delivery to accommodate changing demand,” White said.

“Beautify repositions our beauty offer, sets our pharmacies up to make the best possible use of their beauty spaces, and injects new life into an important category.

“It will continue to meet the needs of our existing beauty customer base, while introducing Terry White Chemists to the more value oriented beauty consumer.”

Terry White Chemists stocks a range of beauty brands including Estee Lauder, Clinique, Clarins, Lancome, Napoleon Perdis, and Clarins.

Terry White Chemists Knox, an 850sqm metre flagship pharmacy, was the first in the network to showcase the new Beautify fitout.

“The results are very positive and show our research and investment have been worthwhile, with Beautify well matched to the demands of the pharmacy beauty customer ‐ who tend to be time poor, less inclined to browse but also liked to know expert advice was at hand,” White said.

Since 1959, Terry White Chemists has grown to include 175 individually owned pharmacies working within a model that allows for four formats.

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