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Pumpkins rule: the rise and rise of Halloween

This year, supermarkets, discount department stores and specialty retailers increased their range of Halloween-related costumes, decorations and food items to cash in on the holiday’s growing prominence in Australia. Until recently, Halloween, which has its roots in an ancient Celtic festival, was celebrated primarily in the US, where children and adults dress up in costumes and go trick-or-treating on October 31. But thanks to the internet, the holiday has become increasingly popular in other