The Iconic has launched a new website, featuring what it claims is one of the fastest load times in the market.

The new fully responsive website has a load time of under two seconds and has been developed mobile first by The Iconic’s team of engineers in Sydney.

Around 50 per cent of The Iconic’s 3 million visitors a month shop on a mobile phone or tablet.

The e-tailer has also taken on a new look, centered on the positioning “For the new icons of fashion” and supported by a multi-channel national advertising campaign launched.

“The new and improved website reflects The Iconic’s ongoing commitment to innovation and customer experience,” said Patrick Schmidt, CEO of The Iconic.

“We are constantly striving to be Australia’s defining fashion destination – delivering countless looks fast.”