Metcash’s private label bid

IGA-exteriorMetcash Supermarkets has launched a new private label range late last week.

The new ‘Community Co range’will be available in IGA stores from December, with Metcash asserting that the new private label range will offer shoppers brand quality products at low prices.

“We have listened to shoppers and with these insights we’ve developed a truly unique range that provides a genuine point of difference for IGA stores,” said Steven Cain, CEO Metcash Supermarkets & Convenience.

“Community Co will provide better prices for shoppers and also makes a positive contribution to the community.”

A contribution from every product sold will be donated to community projects.

community-co-launchMetcash said the range is anchored in Australian values, and is “synonymous with independent retailing”, which is ‘evident through all elements of the brand, from product sourcing through to the bespoke packaging designs.’

“We have worked closely with our retailers to develop Community Co and are confident it will be a win for both Australian shoppers and for our retailer partners who will be able to access a greater share of the private label market,” said Cain.

IGA will launch 100 products within the next six months, with the first phase including Australian bacon, cheese, oats, spreads, oils and bottled water to be released in December.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

 

 

Comments

Comment Manually

Twitter

Contributor Jared Dickson says a quick recovery is hard to believe, and two of the major retailers that will be und… https://t.co/4HF50kFARv

5 hours ago

Sarah & Sebastian's flagship store in Mosman, Sydney, looks more like a museum than your average jewellery shop. Ta… https://t.co/xQCMQlhrYL

8 hours ago

Julie Mathers is urging retailers and suppliers to switch to more sustainable shipping materials to cut out plastic… https://t.co/TGshVMAEZI

1 day ago