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Look, lick, and learn

In the midst of a soft retail environment, one store is persuading customers to queue for up to 20 minutes and pay a 220 per cent plus premium for an item that (fundamentally) you could pick up in a supermarket. Madness or genius? I guess it depends which side of the retail counter you’re on. The Magnum Pleasure Store (recently reported on by Inside Retail) is a pop up concept exclusive to Westfield Sydney for six weeks only. I’ve stood riveted on several occasions, observing perfectly sane