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Kmart unveils new ‘K Hub’ format in former Target stores

The conversion of Target stores into Kmarts has begun.

Last week, Kmart Australia & New Zealand unveiled a new store format called K Hub on the site of three former Target Country stores in Victoria.

The move follows Wesfarmers’ announcement in May that it would turn between 10 and 40 underperforming Target stores into Kmarts.

Kmart Australia & New Zealand retail director John Gualtieri described the first three K Hubs as having undergone a “light touch makeover for now”, but said a bigger transformation is in the works.

“Our priority is getting these stores up and running, so that people still have easy access to the products they need. But keep an eye out; we have big plans to evolve the look and feel of these store over time,” Gualtieri said in a statement provided to Inside Retail.

The K Hub offering is a “curated collection” that is better suited for the smaller-format stores. It includes Kmart’s most popular products across kids, home and clothing.

K Hub stores stock the most popular Kmart products across kids, home and clothing.

In addition, customers will be able to shop the entire range of Kmart and Target products online and collect their orders from K Hub stores at no additional cost, or have them delivered to their door.

“We’ll be extending this service later in the year to include our friends at Catch… so think of K Hub as your one-stop-shop for all your favourite Kmart, Target and Catch products,” Gualtieri said.

Customers will be able to shop on Kmart and Target online, and soon Catch, and collect their orders from K Hub stores at no additional cost

The first three K Hubs are located in Cobram, Echuca and Seymour in Victoria. The full list of K Hub store openings is below.

Gualtieri said all previous Target team members have been offered the opportunity to move across to Kmart, with in-depth training and support available.

K Hub store listing

STORE LOCATIONSTATEOPENING
BEGANSWearly-mid 2021
BOWRALNSWearly 2021
GUNNEDAHNSWearly 2021
KATOOMBANSWearly 2021
MOREENSWearly 2021
MUDGEENSWearly 2021
OCEAN SHORES VILLAGENSWearly 2021
PICTONNSWearly 2021
TUMUTNSWearly 2021
ULLADULLANSWearly 2021
WINDSOR TOWN S/CNSWearly 2021
YAMBANSWearly 2021
YASSNSWearly 2021
KATHERINENTearly 2021
AYRQLDearly-mid 2021
BEERWAHQLDearly-mid 2021
BOWENQLDearly 2021
CHARTERS TOWERSQLDearly 2021
CHINCHILLAQLDearly 2021
DALBYQLDearly 2021
GATTONQLDearly 2021
GYMPIEQLDearly 2021
INGHAMQLDearly 2021
MAREEBAQLDearly 2021
NOOSA JUNCTIONQLDearly 2021
PORT DOUGLASQLDearly 2021
ROMAQLDearly 2021
SARINAQLDearly 2021
STANTHORPEQLDearly 2021
WARWICKQLDearly 2021
YEPPOONQLDearly 2021
BERRISAearly 2021
MURRAY BRIDGESAearly 2021
PORT AUGUSTASAearly 2021
VICTOR HARBORSAearly 2021
ARARATVICearly-mid 2021
CASTLEMAINEVICSep-20
COBRAMVICNOW OPEN
ECHUCAVICNOW OPEN
HAMILTONVICearly 2021
KYABRAMVICSep-20
LAKES ENTRANCEVICearly 2021
LEONGATHAVICearly 2021
MANSFIELDVICearly 2021
PORTLANDVICearly 2021
SEYMOURVICNOW OPEN
WOODENDVICSep-20
YARRAWONGAVICearly 2021
ESPERANCEWAearly 2021
GOONDIWINDIWAearly-mid 2021
NORTHAMWAearly 2021
PINJARRAWAearly 2021

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