Jaycar: The store of the future

Thirty-eight-year-old retailer Jaycar Electronics is undergoing a rebrand and store transformation, focusing on the convenience of omnichannel, creating a community hub and offering educational experiences for a newfound wider demographic. “Jaycar has always been about helping electronics enthusiasts with their projects, but tech is everywhere now and a lot of people still find it a bit daunting. We want to help as many people get into it as possible and show them how they can connect their ho

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