Bird brained installation

 

Havaianas toucan general pantsHavaianas has created a giant toucan installation entirely made of Havaianas thongs for the window of General Pants’ Bourke St store in Melbourne.

Around 350 thongs were used to create the toucan, named Sol, will be on display in the General Pants window until the end of the month.

The installation is the result of months of planning and took seven hours to install and two weeks to produce.

It is the first installation of this scale worldwide for Havaianas and follows on from a wave created out of Havaianas for Surf Dive n Ski in Bourke St in 2012.

At the end of November the Toucan will return to Havaianas’ head office in Sydney.

A 2.6m high Christmas tree made of Havaianas will be erected in the window of Surf Dive n Ski in Bourke St Mall in early December.

The concept was crafted by Havaianas visual merchandising manager, Sally Kerr, in collaboration with artist, Fraser Anderson. Anderson works primarily with 2D and 3D sculptures that focus on colour, and has showcased his work in various boutique galleries around Sydney.

Said Kerr of the concept: “I was inspired by the vibrant colour palette in the Havaianas range and the brilliance of the Brazilian Jungle, and thought this idea was a perfect combination”.

“We decided to name the toucan, ‘Sol’, which is Portuguese for Sun, and hope our customers enjoy the visual surprise when they walk past the store.”

Havaianas general pants, toucan

 

 

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