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General Pants

General Pants Archives

General Pants plots trans-Tasman expansion

In the past 12 months, the brand has opened eight new outlets, three of them in New Zealand.

“We have the obligation to step up”: General Pants leads bushfire-relief efforts

Retailers join forces to donate profits to the Red Cross this Thursday.

Inside General Pants’ click-and-collect partnership with The Iconic

General Pants’ CEO explains why the retail chain has teamed up with The Iconic.

“Be prepared”: General Pants unaffected by fire, CEO says

National retailer up and running, despite head office burning down.

Flames surround General Pants’ HQ in Alexandria fire

Retailer warns of possible shipping delays after head office catches fire.

Breakthrough tech gives old clothes new life

General Pants launching trial with textile waste tackler, BlockTexx.

General Pants opening multiple stores in New Zealand this year

Stores will open across the country in a matter of months, CEO says.
Inside Retail & Matthew Elmas

‘A theme park for fashion’: General Pants shoots a three

Street wear retailer draws thousands to new store launch.

George battles Pitt for retail supremacy in Sydney CBD

New retailers attracted to redeveloping shopping hub.

Fashion brands failing ethical test

Leading fashion brands failing on ethical production standards.

General Pants in name switch

General Pants renames all storefronts and online.

Bird brained installation

Brazilian thong brand created giant bird out of product.

Kiosk focus for General Pants

Youth fashion retailer continues to push instore technologies.

Ksubi saved

Troubled fashion label signs deal with local retail chain.

Swipe for a discount

Several retailers are using dating app Tinder to build business in the lead up to Valentine's Day.

Fashion driving online spend

Inspiration from Fashion Week is expected to fuel online shopping.