“It’s the right time to open some stores”: Ksubi CEO Craig King

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Started on a whim in 1999, Ksubi has grown into a globally recognised fashion brand worn by the likes of Kendall Jenner and Travis Scott. Here, we speak with CEO Craig King about the business’ revitalisation under General Pants, its in-store experience, plans for expansion in Australia, the UK and US, and the magic behind the number 23. Inside Retail: Can you tell me the story of how Ksubi was founded? Craig King: The founders [Dan Single, Gareth Moody and George Gorrow] were young creatives f

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