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havaianas

havaianas Archives

Multicoloured Havaianas thongs
Marketing

VIDEO: How Havaianas reimagined the humble thong

Before the Brazilian brand launched in 1962, thongs were cheap products that consumers barely considered.
Fashion & accessories

Best foot forward: Why Havaianas is expanding in Asia

Over the last two years, the Brazilian brand has opened 100 new stores in the region, and more are in the works.

Havaianas to open first standalone store in Australia

Havaianas looks to grow its $60m ANZ business with standalone stores.

Bird brained installation

Brazilian thong brand created giant bird out of product.