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International retailers rethink Black Friday strategy

The growth of major sales events such as Black Friday, Cyber Monday, and Amazon Prime Day is changing the shape of peak season, according to a new survey from marketing firm Yieldify. In a survey of more than 400 US and UK retail marketers, Yieldify found that retailers are anticipating Black Friday revenue this year to be 25 per cent higher than 2018, and revenue from the wider holiday season to be 28 per cent up on last year. Taking a closer look, however, it is clear that attitudes towards th