Delighting the 2024 shopper
In this report:
- 44% of Australians said a retailer being out of stock will mean they avoid using the them again
- 27% of online shoppers fall into the product-focused category
- 43% of shoppers say convenient store locations are their favourite thing about physical shopping
The ‘Delighting the 2024 shopper’ report delves into what customers want.
If you’re already offering competitive prices, what else matters to customers? What keeps a customer with you or drives them to your competitors?
We asked a random sample of over 500 shoppers exactly what they love about their favourite retailers and what made them avoid others.
Download the report to explore the evolving needs of today’s cost-conscious consumer, and uncover key themes that influence their online and offline shopping behaviour.
