The importance of company culture

  There are two reasons why your customers are leaving you. One category of reasons is the ‘hard’ category – which is easy to fix. The other category of reasons is the ‘soft’ category – which is hard to fix. The hard reasons are variables such as product quality, stock availability, over priced items, and the like. These problems can be fixed easily. Unless you fix them, you don’t have a business. That is why I wrote that ‘customer service won’t save your arse’. The soft

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