How to use data to unleash your retail superpowers

Big Data is yet another trendy term bandied about the tech world, but does it really hold the key to profound retail success? The volume and depth of data collected by many retailers certainly continues to expand at an unprecedented rate. Combined with the exponential shifts in consumer behaviour, this means that just knowing your customers’ names and email addresses to handle communications with the market belongs to the past. To thrive in retail, you now need to identify what your customers

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