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Justin Cohen

Justin Cohen has been working in marketing and media for more than 15 years, mostly in the digital space. He has augmented his journalist studies with extensive travel, giving him unique insights into commercial and social spheres of life. Justin looks after Retail Directions’ marketing direction, brand positioning, digital content and community.

From the author

The apocalypse has been cancelled

The death of traditional retail has been predicted with increasing grimness for years now. But the numbers and trends te...

It’s time for Shop.org to rebrand

Don’t be fooled by deceptive distinctions between different forms of commerce.

Navigating the new world of retail

From understanding the connected customer or facing the fact that Australia has long copied other retailers around the w...

How to use data to unleash your retail superpowers

The days of collecting static data and feeling proud because of the large number of customers recorded in your database ...

Containing the Amazon offensive

As demonstrated by the likes of Under Armour, Nordstrom, and Best Buy – what does not kill you does make you stronger.

It’s all about me, anytime and anywhere

Overcoming stasis is a demanding and multi-faceted undertaking for any retail organisation.