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How to offer Black Friday discounts without killing your business

It’s only two months until the Silly Discounting Season begins. Click Frenzy drops on us on November 12, followed by Black Friday on November 29 and Cyber Monday on December 2. These events are all followed by a little retail holiday event called Christmas. Deck the halls! The checkouts will be a-ringing. However, not everyone is merry.  According to Inside Retail’s Australian Retail Outlook, 49 per cent of Australian retailers consider discounting one of the biggest challenges