About the author

Nathan Bush

Nathan Bush is the founder of e-Commerce consultancy, 12HIGH, and hosts the Add To Cart podcast. He was previously Group Digital Manager at Super Retail Group and was placed in the Top 50 People in E-commerce four years in a row. Nathan is a retail optimist who thrives on activating strategy for eCommerce and omnichannel retailers. His methodology involves customer experience audits, 90-day action plans and frequent iteration. The result is an evolving growth strategy which keeps retailers relevant and profitable. Nathan is currently working with clients such as Michael Hill Jeweller, Stone & Wood Brewing, QUT Creative Enterprise Australia and the Australian Government.


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Failed at omnichannel? Don’t assume e-commerce will save you

Contributor Nathan Bush says failed omnichannel retailers shouldn’t count on success by shifting online.

Road testing COVID-19 innovations from Bunnings, Mecca and more

Contributor Nathan Bush tests the latest services from retailers to see if the hype lives up to the experience.

Beyond whitepapers and webinars: What retailers really want from tech partners

Five things technology companies can do to help retailers get through COVID-19.

Illustration of people wearing face masks.

Retail in the time of coronavirus

Contributor Nathan Bush argues that it’s time to get back to basic human needs.

How not to be a boring retailer

Nathan Bush’s five-point guide for avoiding the deadly trap of boring retail.

Online competition didn’t kill Jeanswest. Boring retail killed Jeanswest.

Our contributor takes a closer look at one of the larger administrations of January.

The forgotten metrics of retail

Big data may be the new oil, but our contributor wants you to spare a thought for all the metrics that came before.

Last-minute Christmas gift ideas from innovative retailers

Contributor Nathan Bush has got your Christmas shopping all wrapped up.

Wolves in sheep’s clothing? The future of retail partnerships

When today’s partners become tomorrow’s competition.

Newsflash: there’s no longer a retail status quo

Contributor Nathan Bush can’t believe some people still dismiss e-commerce.

How to offer Black Friday discounts without killing your business

Smart strategies to survive the silly season.


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