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Nathan Bush

Nathan Bush is the founder of e-commerce consultancy 12HIGH. He was previously group digital manager at Super Retail Group and was placed in the Top 50 People in E-commerce four years in a row. Nathan is a retail optimist who thrives on activating strategy for eCommerce and omnichannel retailers. His methodology involves customer experience audits, 90-day action plans and frequent iteration. The result is an evolving growth strategy which keeps retailers relevant and profitable. Nathan is currently working with clients such as Michael Hill Jeweller, Stone & Wood Brewing, QUT Creative Enterprise Australia and the Australian Government.

From the author

Opinion: How social commerce is cutting out “the messy middle” of e-commerce

Social media giants like TikTok, Facebook and Pinterest are now cashing in to to get a piece of the e-commerce pie.
woman crying while looking at mobile phone

Opinion: Retailers, don’t text customers like a crazy ex-lover

SMS marketing gets your messaging to consumers almost immediately, but if abused, it can do long-term damage.
Nike Rise store

How Covid is changing the game for experiential retail

It may be some time before customers feel safe coming back to stores, but online shopping doesn’t have to be dull and fu...
Image of a closed storefront

Failed at omnichannel? Don’t assume e-commerce will save you

Contributor Nathan Bush says failed omnichannel retailers shouldn't count on success by shifting online.

Beyond whitepapers and webinars: What retailers really want from tech partners

Five things technology companies can do to help retailers get through COVID-19.

How not to be a boring retailer

Nathan Bush's five-point guide for avoiding the deadly trap of boring retail.

Online competition didn’t kill Jeanswest. Boring retail killed Jeanswest.

Our contributor takes a closer look at one of the larger administrations of January.

The forgotten metrics of retail

Big data may be the new oil, but our contributor wants you to spare a thought for all the metrics that came before.

Last-minute Christmas gift ideas from innovative retailers

Contributor Nathan Bush has got your Christmas shopping all wrapped up.

Wolves in sheep’s clothing? The future of retail partnerships

When today's partners become tomorrow's competition.

Newsflash: there’s no longer a retail status quo

Contributor Nathan Bush can't believe some people still dismiss e-commerce.