Nathan Bush is the founder of e-commerce consultancy 12HIGH. He was previously group digital manager at Super Retail Group and was placed in the Top 50 People in E-commerce four years in a row. Nathan is a retail optimist who thrives on activating strategy for eCommerce and omnichannel retailers. His methodology involves customer experience audits, 90-day action plans and frequent iteration. The result is an evolving growth strategy which keeps retailers relevant and profitable. Nathan is currently working with clients such as Michael Hill Jeweller, Stone & Wood Brewing, QUT Creative Enterprise Australia and the Australian Government.