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Failed at omnichannel? Don’t assume e-commerce will save you

Image of a closed storefront
We’ve seen lots of omnichannel retailers almost go out of business but instead go “online only”. Bardot. Alex Perry. Topshop. Radio Rentals. Bose. Matt Blatt.  The list does, and will, go on. The problem is, most weren’t very good at online when they were omnichannel retailers. How are they going to excel as a pureplay? Unless you are acquired by an online powerhouse like Kogan, it won’t be as easy as you think.  I get the thinking. The cost of operations is reduced due to no ren