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Beyond whitepapers and webinars: What retailers really want from tech partners

I don’t know about you, but I still haven’t attended any webinars or downloaded any whitepapers that will save a retail business. Yet, it seems to be the go-to response for many retail partners, suppliers and vendors at this time. And sure, there are no doubt valuable lessons to be gleaned from most of them. It’s just not what most retailers want right now. I spoke anonymously with a few senior retail leaders to understand how technology partners can help retailers. So, without