Lessons in loyalty from a company with no customers

After working in ad agencies across retail clients for more than 20 years I moved to a startup. It was a fascinating place – innovative and very well-run. Still is.  Beyond the wake-up call of an industry change, I found the startup mentality incredibly interesting and refreshing. Finding customers is one thing, but evoking a sense of loyalty where there is literally none, is another.  The accepted play is to fast track it all by overdosing on personalised service. Find the very best

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