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How not to be a boring retailer

Last month I wrote an article which hit a nerve: Online competition didn’t kill Jeanswest. Boring retail killed Jeanswest. But something irked me about it. People called it a “rant”. I didn’t see it that way. It was a wake-up call. I’m a retail optimist. I believe there is a massive opportunity for smart retailers who don’t get comfortable. They don’t settle for boring. Sure, it’s not as sexy as the retail “closing down” news stories, b

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