Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Opinion: Retailers, don’t text customers like a crazy ex-lover

woman crying while looking at mobile phone
Retailers need to be careful not to come on too strong in SMS marketing. Image: Bigstock.
I received a fantastic text message the other day. It was from my doctor. Telling me I had a skin cancer. (Don’t send flowers yet. Just a little early-stage spot that is common for pale skinned e-commerce nerds living in Queensland). The SMS was really handy. It had a link for more information about the condition and another link to immediately book in a follow-up appointment to have it removed. No hold music. No phone tag. Information at my fingertips. Actioned and ready to move on. This was

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines