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Wolves in sheep’s clothing? The future of retail partnerships

Retail partnerships used to be straightforward. Partners had specific services, and retailers paid money to access these services. Think wholesaling, TV advertising, software licenses and bank accounts. It was a simple service for a fee model. These days partnerships aren’t as straightforward. The lines between retailer and partner are blurred. The partner you jump into bed with tonight might be a rude shock the next morning. Let me give you some examples. SEO Google powered up a whole new