Beauty and cosmetics retailers Dior, MAC and Laura Mercier will lead a series of workshops at Victoria’s Highpoint Shopping Centre between May 6-22.
The workshops will be run as part of the centre’s inaugural series called Architects of Beauty. The event will consist of 15 different industry-led masterclasses designed to provide shoppers with a look into the beauty industry, and educate within the domains of makeup, skincare and fragrance.
Actress Jodi Anasta, Highpoint style ambassador Nadia Bartel, and Frank Body founders Erika Geraerts and Jess Hatzis will all share their industry insights, learnings, as well as “how-to” and product tips and tricks during the premiere of the series, Behind the Blush, an evening panel discussion on May 6.
Official makeup artist for Chanel Australia, Victoria Baron, will also host an exclusive masterclass.
Highpoint said beauty represented a priority segment for the centre, with the event a response to seeing an increasing appetite for access to international beauty brands and strong consistent growth from category retailers.
Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.