Australian-based group buying platform, OfferMe, has launched MeStore – a virtual shopping centre.

“Sixty percent of our existing sellers are joining our virtual shopping centre which will gradually carry over 200,000 products, with approximately 50,000 products at launch,” said James Wang, MD of OfferMe.

“We are excited and encouraged by our sellers offering both heavily discounted group buying deals and many other great value products.”

Offerme.com.au said sellers could open online stores in its virtual shopping centre and offer deals on a range of merchandise including bike accessories, musical instruments, electronics, computer accessories, toys, sporting goods, housewares, home décor goods and event tickets.

“Helping niche product retailers to grab a bigger share of the online retailing sector is our strength,” said Wang.

“A few large niche product retailers, including bike retailer CellBikes and Asia  musical instruments retailer, Parsons Music, have already signed with us.”

Wang said prices of Parsons Music’s products are expected to be competitive, with the goods shipped directly from overseas warehouses to consumers without incurring any inventory-carrying cost in Australia.

“More niche product retailers are expected to join our virtual shopping centre,” he said.

“Consumer will benefit from buying niche products that are harder to buy online at a great price.”

OfferMe was launched in August 2008 to gather the power of online communities to enjoy bulk discount deals on products and services.