Coca-Cola is rolling out a $7 million dollar marketing campaign to push Coke Zero to Australian shoppers in 2014.
The massive campaign will include a two million unit sampling drive in Woolworths supermarkets nationally.
The brand, which is operated locally by Coca-Cola Amatil, is also investing in vouchers for Woolworths loyalists.
The instore promotion from February 19 will offer 1.25 litre Coke Zero bottles for $1 with any Woolworths Everyday Rewards card.
Instore activities are being supported by above the line advertising, point of sale advertising, and street sampling activities.
The ‘Just Add Zero’ campaign will run until the end of March and follows the brand’s success with the slogan last year.
The company says the diet drink’s new campaign drove three per cent growth in grocery sales in the last 12 months.
Independent convenience store sales grew by four per cent, and the company found consumers were 36 per cent more likely to choose Coke Zero.
Coca-Cola spent 70 per cent more per case marketing Coke Zero in 2013 than it did on its flagship full calorie drink.
