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Coca-Cola

Coca-Cola Archives

Coca-Cola opens London flagship store

Located ​​on Long Acre, Covent Garden, the new destination features clothing collections fro sportswear to sustainable a...

Coca-Cola completes Costa acquisition

Coca-Cola completes acquisition of Costa Limited, which was first announced on August 31 last year.

Coca-Cola to buy Costa coffee for $7 billion

Costa to give Coca-Cola access to hot beverages market.

We must ensure new food retail technologies are pathways – not barriers – to better health

Thinking forward will ensure the future of food is steered in a healthy direction.

How ‘brand you’ came to be

Market segments with many consumers are rapidly becoming markets of one.

Designworks steps into the spotlight

With a new office in the heart of Melbourne’s fashion precinct, an apparel wholesaler aims to put itself on the map.

The supply chains changing Australian retail

Globally enabled discount retailers are rocking the boat and changing the way Australian operators approach the market. ...

Retail’s biggest names set to gather in Sydney

Sponsored: How are retail businesses keeping pace with a dynamic, consumer-driven world?

Sensory perception in customer experience

Analysing the key roles that shape, colour, texture, sound and taste play in customer experience.

Partnerships driving brands

Coca-Cola rolls out yet another brand tie up, as product licensing booms for FMCG brands.

Coca-Cola goes coinless

Coca-Cola set to debut NFC technology on Australian vending machines.

Darling, I’ve fallen in love with another brand

There are some striking connections between love and retail branding, explains Brian Walker.

Grocery push for Coke

Australian supermarket teaming up with diet drink for a massive instore campaign.

Top five trends for 2014

Peter Firth shares five shopper trends that retailers should adopt in 2014.

Coca-Cola’s home run

How Coca-Cola tackled a market that didn't want to drink its product at home.

Stop, collaborate, and listen

Best practice shopper marketing has a lot in common with a 90s rap song, writes Caroline Ghatt.

Cocktails made easy

Instore digital signage drives 40 per cent sales increase for Coca-Cola Amatil beverages.

Fly away with Disney

Disney brands everything from Coles fruit to a Qantas plane for new film's activation.

Bringing occasions instore

Inside Shopper looks at innovative brands bringing occasion based marketing to retail environments.