US fast fashion giant, Forever 21, will open its largest Australian store to date in Sydney’s Pitt St Mall today.

The store is the third for the American retailer in Australia. The first Forever 21 store opened in Brisbane’s Queen St Mall in October last year, followed by a second store in Sydney at the newly revamped Macquarie Centre in December.

Spanning three levels, the 2800sqm store will stock an extensive selection of apparel and accessories, and will also feature the retailer’s other brands including Forever 21 Men, Forever 21 Plus, and Forever 21’s active, lingerie, and shoe lines.

“Pitt St is a prime location for our third store in Australia,” said Linda Chang, Forever 21 VP of merchandising.

“Our growth in Australia has been rewarding and we are pleased to continue our expansion plan in Sydney offering the latest fashion trends at a great value,” Chang said.

Forever 21 was founded by Don Chang, and his wife in Los Angeles in 1984. Since then, it has grown to more than 600 stores globally, with 600 more planned to open in the next three years.

The Australian license is held by Sharaf Retail, a Dubai-based business with interests in retail, real estate (including Dubai shopping centre, Times Square Center), logistics, IT, travel, finance, and industry.

Sharaf is responsible for Forever 21’s presence in the Middle East as well as Australian brand, Cotton on, Sharaf DG, Sanrio (owner of Hello Kitty), Woolworths (South Africa), Adventure HQ, Yellow Hat, YooMoo, and Hello Kitty Spa.