Electronics retailer, Dick Smith, has flagged a 10 per cent rise in full year sales after a flat first half pro-forma profit.

The retailer raised statutory net profit to $25.2 million in the 26 weeks to December 28, compared to a $4.9 million loss in 2013.

However, the result for the retailer, which floated in December 2013, was flat when compared to its pro-forma result of $25 million for the previous corresponding period.

Revenue rose nine per cent to $693.8 million, aided by 11 new store openings and strong sales growth.

Dick Smith MD, Nick Abboud, said the retailer anticipated full year sales growth of about 10 per cent, with nine more stores to open in the second half, adding the chain was “progressing well” with its rollout plan of 450 stores by 2017.

Dick Smith also launched several Move by Dick Smith locations at Sydney Airport today in partnership with duty free business operator, Heinemann.

“Our result this half reaffirms that our growth strategy is performing strongly. We delivered profitable comparable and total sales growth, despite challenging market conditions.

“We expect further strong performance for our growth strategy and anticipate approximately 10 per cent total sales growth in 2015,” Abboud said.

Abboud said online had surpassed expectations, now representing more than seven per cent of retail sales, compared to five per cent in the second half of 2014.

“We anticipate achieving our objective of more than 10 per cent of retail sales online well before FY2017,” he said.