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Ben Sherman returns to its roots

British menswear label Ben Sherman is bringing back its original logo to its autumn/winter collection this year, backed by the release of an archive collection to celebrate the brand’s history. “The original Ben Sherman signature label is what consumers have always recognised and looked for. We are simply returning to our strongest brand identity that has very strong awareness in the marketplace,” said Talbot Logan, senior vice-president of Ben Sherman at Marquee Brands. “It is what dist