5 myths of online retail

  Myth #1: An online business is cheap to run. In our survey (findings to be published here next week) we found three quarters of retailers who are already trading online are spending less than $2000 per month promoting their online business. When you want to stake a claim online, your marketing spend is also the rent you pay. An online business is not cheap. It has low barriers to entry and low(-ish) CAPEX to get started; but that does not make it cheap. The bigger you want the business to

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