4 pricing errors that will break your business

Retail pricing can make or break your business. Coming up with RRP is 50 per cent science and 50 per cent art. The following symptoms and common strategies is evidence of poor pricing practices: Pricepoint proliferation This happens usually in multi-category stores. Stand in front of any merchandise category, say, the pen department in a newsagent, and observe how many pricepoints there are. Often you find six to eight pricepoints ranging from below $1 to $10. Can a customer really tell the diff

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now