Dan Murphy’s has launched its high-end store in Frenchs Forest, Sydney.
The 1,053 sqm store features more than 3000 products ranging from everyday drinks, wines and whiskies to some of the world’s rarest and most expensive producers.
“The highlight is without a doubt an extremely rare half bottle 1952 Penfolds Grange – the first Penfolds Grange vintage to be released commercially – which retails for $17,500,” said Owen Scotchbrook, store manager.
The new store housed three wine fridges filled with premium wines and historic bottles, which only team members can access. The store also offers drinks from local producers, including Manly Spirits, Modus Operandi Brewing Company and Nomad Brewing Co.
To meet the increasing demand for fine wine, Dan Murphy’s has opened eight high-end concept stores in the last 12 months.
The Dan Murphy’s concept store provides contactless home delivery as well as Direct to Boot service.