Australian online book retailer Booktopia has named four new senior appointments following its fresh fund raising. 

The company has appointed Wayne Baskin as executive director, Geoff Stalley (pictured) as chief financial officer and Marina Go and Fiona Pak-Poy as independent non-executive directors.

“Booktopia is entering an exciting new phase of growth and Geoff, Fiona and Marina will play an important role in ensuring that growth is sustainable and profitable,” said Tony Nash, founder and CEO at Booktopia. “Geoff brings extensive experience in supporting and managing organisational change while Marina and Fiona will add further depth and breadth to the board.”

“Wayne is Booktopia’s deputy CEO and chief technology officer and has helped build the company to what it is today… His skills will be a valuable addition to the board,” he added. 

Prior to Booktopia, Geoff Stalley was chief growth officer at Serco Asia Pacific, a global public-sector services business. He also previously held senior positions with Deloitte Australia and Ernst &Young. 

Fiona Pak-Poy has extensive directorship experience in entrepreneurship and start-up fields. She currently serves as an independent non-executive director for Tyro Payments, iSentia and Novotech.

Meanwhile, Marina Go has more than 25 years of leadership experience in the media industry, having started her career as a journalist. She is a non-executive director of Energy Australia, Autosports Group, 7-Eleven, Pro-Pac, and The Walkley Foundation. 

Wayne Baskin began as Booktopia’s first developer in 2008. He and his team of 30 developers have built all systems for the company. He held deputy CEO and chief technology officer positions before being appointed executive director.