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VIDEO: How Havaianas reimagined the humble thong

Multicoloured Havaianas thongs
Nothing says a typical Aussie summer like the sun, sand – and your favourite pair of Havvies. Before the Brazilian brand launched in 1962, thongs were merely cheap, disposable products that consumers barely considered in their wardrobe. Now, Havaianas can be seen on the feet of everyone from fashionistas, hipsters and surfers to kids, teens and older generations. We chat with Havaianas President of APAC, Robert Esser, and Australian general manager Tom Nolan about how the brand turned the