From the source: Sean Ashby, Aussiebum

Well-loved for its bright printed men’s underwear and swimwear and cheeky marketing campaigns, Aussiebum has grown into a $20 million international business since it launched almost 20 years ago. Here, founder Sean Ashby discusses product innovation, SMS marketing and the importance of local manufacturing. Inside Retail: How did you come up with the idea for Aussiebum? Sean Ashby: It was back in 2001 when the dotcom busted. I was working in a traditional marketing role and decided to do a sea-

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now