Slam dunk: Brand Collective sees big basketball opportunity for Reebok

Brand Collective has become Reebok’s official local distributor just six months after Accent Group locked in an exclusive agreement to distribute the US-based footwear brand in Australia and New Zealand for a 10-year term. The fashion and footwear retailer plans to open a handful of “small flagship” Reebok stores, invest in the brand’s online presence and boost its distribution through retail partners, such as Rebel, to capitalise on what CEO Eric Morris says is a “huge opportunity”.

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now