Fashion e-commerce retailer Boohoo has branched into vegan beauty, launching a 50-product range across makeup and beauty.
The launch of its vegan beauty range will showcase products inclusive of all complexions and skin tones, as well as a variety of kits, such as ‘The Bronzed Glow’ and ‘The Brow Shape’, set to reach customers keen to explore the latest makeup trends from TikTok and other social media websites.
All products are 100 per cent vegan, including the packaging in the collection – which is also recyclable.
The launch comes just months after the business launched a two-floor Debenhams beauty outlet in Manchester’s Arndale shopping centre, after Debenhams closed 124 stores last year.
Boohoo acquired the 243-year-old chain for €55 million (AU$89 million) last year, relaunched the Debenhams’ website and began selling high-end products from Lancôme, Benefit and Yves Saint Laurent apart from its own stocks.
“Our acquisition of the Debenhams brand is strategically significant as it represents a huge step which accelerates our ambition to be a leader, not just in fashion e-commerce but in new categories including beauty, sport and homeware,” said Mahmud Kamani, the executive chairman at Boohoo as reported on The Guardian