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Tigerlily

Tigerlily Archives

How I went from marketing manager to CEO in less than five years

Growing up in Florida, Travis Wright had a belief that if she worked hard enough, she could achieve anything. After she ...

The return of Tigerlily: An in-depth interview with the new CEO

New CEO Travis Wright sees nothing but opportunity as she embarks on a total overhaul of the beloved Australian swimwear...

Tigerlily announces new CEO, former Esther & Co GM Travis Wright

Wright left Esther & Co earlier this month after almost seven years at the business, during which time she helped grow r...

Crumpler plays the long game

We catch up with the Melbourne bag brand on the occasion of its 25th anniversary.

Price, prints, swim: New Tigerlily CEO gives customers what they want

We chat with new CEO Adam Wilkinson about Tigerlily’s transition and its plans for the future.

Tigerlily falls victim to coronavirus, enters voluntary administration

Designer swimwear brand negatively impacted by coronavirus, KordaMentha says.

Apology to Chris Buchanan

Inside Retail has retracted an article concerning former Tigerlily CEO Chris Buchanan.

Tigerlily parent looking for new boss after letting CEO, CFO go

Tigerlily experiences a leadership shake-up, just three months after a major rebrand.

Tigerlily, Ginger & Smart to be showcased at Mercedes-Benz Fashion Week

Fashion event reveals designers it will showcase in 2020.

Tigerlily finally unveils new look across stores, website and social

After deleting its Instagram, the designer is back with a fresh, new look.

Tigerlily counts down to dramatic rebrand

The brand deleted its Instagram account to announce a new direction.

Aussie denim label taps into athleisure trend

Jeanswest looks to capitalise on high-growth segment.

APAC bogs down Billabong

Surfwear giant continues turnaround amid choppy conditions.

Tigerlily’s next move

Why Billabong’s sale of Tigerlily may be a blessing in disguise for the swimwear brand.

Billabong earnings take a plunge

Surfwear retailer hits rough waters with latest trading update.

Billabong sells off beachwear brand

Surfing retailer trims its brand portfolio.

More retailers hit Pacific Fair Shopping Centre

Latest round of retailers to open at revamped shopping centre includes big luxury names.

Harbour Town Gold Coast to welcome 25 new stores

Under Armour to open first Aussie store as shopping centre's expansion nears completion.