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Superdry

Superdry Archives

‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

How Booktopia, Superdry, St Frock, BoozeBud and Beer Cartel are implementing lessons learnt in 2020.

Winter is coming: Ski brands eagerly anticipate return to slopes

With resorts about to open for the first time since Covid, brands are hoping consumers will splash out on new clothing a...

Superdry: Welcome to the age of content with a conscience

Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...

Superdry co-founder named permanent CEO amid board reshuffle

Co-founder and interim chief executive officer Julian Dunkerton will now be taking on the role as CEO on a permanent bas...

Retail appointments of the week

Julian Dunkerton now permanent CEO at Superdry; new CEO at Foreo; Yoox Net-a-Porter names global operations director

Q&A: Here’s what being a buyer at Superdry is like

We chat with the head buyer of Superdry ANZ about the glam (and not-so-glam) parts of the job.

Retail news from around the globe

Muji expands into convenience; Superdry to quit Chinese market.

Is bricks-and-mortar back in business?

We check in with Hush Puppies, Superdry, Sheike and others that have reopened stores.

Superdry focuses on Chinese market in new collection

The collection is based on the upcoming Year of the Rat.

Superdry licensing deal signed with IMG

British fashion brand appoints IMG to develop a strategic licensing program.

Retail appointments

Afterpay building independent board; Sports Direct loses retail chief; and Superdry appoints two new board members.

Superdry outlines expansion plans, challenges

Superdry will open three stores in the next two months.

Superdry, Subaru and STA Travel team up in new campaign

Why brand collaborations are becoming more common.

Superdry to open first New Zealand store

Sports fashion brand to open first NZ store in Auckland next month.

Superdry disappoints on stores but forecasts big profits

E-commerce, wholesale drive UK fashion brand.

Superdry co-founder steps down, gives $1.84m to charity

Sports fashion retailer's co-founder to exit the company to spend more time on charity work.

The great discount wave: Amazon isn’t the only threat to Australian retail

A new type of discount retail emerging from eastern markets is converging on Australia, targeting established players.

From the Source: Euan Sutherland, Superdry

Supergroup CEO says focusing on things that matter is what gives them an advantage over competitors.

Myer opens revamped Pacific Werribee store

Department store's first significant investment as part of new Myer strategy unveiled at redeveloped shopping centre.