Superdry Archives - Inside Retail

Is bricks-and-mortar back in business?

We check in with Hush Puppies, Superdry, Sheike and others that have reopened stores.

Superdry focuses on Chinese market in new collection

The collection is based on the upcoming Year of the Rat.

From the source: Antony Hampson, Superdry

Brand manager talks TikTok and Gen Z.

Superdry licensing deal signed with IMG

British fashion brand appoints IMG to develop a strategic licensing program.

Retail appointments

Afterpay building independent board; Sports Direct loses retail chief; and Superdry appoints two new board members.

Superdry outlines expansion plans, challenges

Superdry will open three stores in the next two months.

Superdry, Subaru and STA Travel team up in new campaign

Why brand collaborations are becoming more common.

Superdry to open first New Zealand store

Sports fashion brand to open first NZ store in Auckland next month.

Superdry disappoints on stores but forecasts big profits

E-commerce, wholesale drive UK fashion brand.

Superdry co-founder steps down, gives $1.84m to charity

Sports fashion retailer’s co-founder to exit the company to spend more time on charity work.