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Q&A: Here’s what being a buyer at Superdry is like

If you think that being a buyer is like having lots of fun while shopping, think again. Buyers need to know how to balance data and analytics with their instincts and nose for upcoming trends. Superdry’s head buyer for Australia and New Zealand, Stephanie Hazell, is here to set the record straight. Inside Retail: Describe a typical day at work for you. Stephanie Hazell: No two days are typical in this job, and I think that is part of the appeal! Things tend to operate seasonally, so I can