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media

media Archives

Buying Bridgerton: How hit TV shows are influencing retail

With consumers growing cynical towards traditional advertising methods, retailers are capitalising on ‘cool’ content.

Here’s how to nail a media interview

They're nerve-rracking, but if you can get it right, it's a great way to boost your brand.

Patagonia’s secret political messaging: Clever stunt or bad PR move?

Recently, Patagonia caused a stir after someone spotted a political message hidden on one of its labels. But is all publ...

Myer appoints marketing and media leads

Department store bolsters customer facing management teams.

Kmart exits DVDs, CDs, Bluray market

The move will make space within Kmart stores for creative and activity based kids products.

Retail: Much ado about nothing

The burgeoning habitude from media correspondents of late is the unleashing of nondescript articles with indeterminate m...

Why are retail analysts and media commentators so damn negative?

The stupidity meter hit an all time high last week when it was claimed a “retail recession” is upon us.

Catalogues: cosmetics’ number one

Sponsored: Why are catalogues the most proficient media channel in the path-to-purchase for the cosmetics sector?

Watchdog makes media Choice

Consumer watchdog appoints new head of media.